Recommendations

MySQL charset and collation recommendations

Let’s go through a humourous journey when setting up a MySQL database for our application. The story becomes much lesser funnier when you get to know that we had to go through this in production because we started with the wrong MySQL charset and collation. TLDR: Always use utf8mb4 charset and utf8mb4_unicode_ci collation for your […]

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Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App

Skyscanner, owned by Chinese travel giant Ctrip, will close Trip by Skyscanner next month, marking the end of the user-generated travel planning mobile app and website founded in 2010 under the brand Gogobot. Skyscanner pulled the plug at a time when consumers don’t want to visit yet another travel website when they already visit so

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Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App – Skift

Skyscanner, owned by Chinese travel giant Ctrip, will close Trip by Skyscanner next month, marking the end of the user-generated travel planning mobile app and website founded in 2010 under the brand Gogobot. Skyscanner pulled the plug at a time when consumers don’t want to visit yet another travel website when they already visit so

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Five reasons merchandisers should add visual recommendations to their strategy – Econsultancy

Our brains can identify images seen for as little as 13 milliseconds, and according to the Social Science Research Network, 65% of us are visual learners. This means that more than half of us recognise, absorb and retain information better if it’s conveyed through a picture or video rather than text. Perhaps this helps to

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Google Ads Offers New Recommendations to Improve Optimization Score

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns. An optimization score helps prioritize recommended actions for campaigns. It’s found within the ‘Recommendations’ tab. Scores range from 0% – 100%, with 100% meaning there’s nothing further to improve. Google says you can achieve an optimization score of

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