recordbreaking

Behind a Record-Breaking Instagram Marketing Campaign

If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked posts in Instagram history, generating over 15 million likes and helping the brand to spread its mission to plant more trees. But how did it …

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5 Things to Know About Venture Capital’s Recent Record-Breaking Growth

2018 broke historic records in the world of venture capital — investors made more money, megafunds increased significantly and businesses sold for more than ever. I’m proud to say that my first company, Wordstream, was among the big ticket acquisitions — I started it back in 2007 and last year I sold it to Gannet (the …

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SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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Amazon had a record-breaking holiday season, here’s how advertisers managed it

The 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday. Advertisers participated whole-heartedly to capture their share of the increased consumer demand. Beyond a merry sales season for retailers selling giftable items, here are a few trends that (my employer) Merkle clients saw during …

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