D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer

When Rishi Dave joined Dun & Bradstreet (D&B) as chief marketing officer more than three years ago, the company — whose origins stretch back to the mid-19th century — was looking to reinvent itself. “The big goal was to grow the company,” he told me, and to take “a consumer-like approach [to] modernize who we …

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