On March 12, Google released an update to its algorithms that had a significant impact on quite a few sites across the web. Many, but not all, of the sites that saw improvements or losses had previously been impacted by updates on Aug. 1, 2018 (Medic) or Sept. 27, 2018. Some sites that saw big […]
Google’s March 2019 core quality update: Stories of recovery Read More »
The Stamps.com (NASDAQ:STMP) stock price has declined by over 50% in the last month. This is largely due to the internet-based postage services provider ending its agreement with the USPS, which is set to cause short-term challenges. It will seek to offset the financial impact of the decision through a surcharge on existing customers, as
Why Stamps.com Has Recovery Potential After 50% Slump Read More »
Bing announced on Wednesday it is requiring drug and alcohol addiction recovery spaces to be certified by LegitScript before they can run ad campaigns on the site. The new policy will begin in the U.S. mid-March. Why you should care If you manage advertising for a drug and alcohol addiction recovery center in the U.S.
Bing to require LegitScript certification for addiction recovery advertisers Read More »
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those sales as an immediate loss because they know it is now possible to recoup 10 percent to 30 percent of those sales. But
In “Optimizing Checkout Flow in WooCommerce,” my previous article, I offered tips on reducing abandoned carts by streamlining the checkout process. To be clear, however, you could spend years optimizing your checkout process and not eliminate abandoned carts. There are options to bring shoppers back to your store once they’ve moved on to other things. One
Abandoned Cart Recovery Is Cheaper Than Marketing to New Clients Read More »
ProSmile / Pixabay I often talk about digital transformation as a way to help businesses preserve documents and streamline processes, but the customer experience is the driving force behind the transformation. And the customer experience goes beyond daily transactions – it extends to their personal life and the ability for the business to make the
Small Business Trends founder and publisher Anita Campbell was on the ground and saw first hand the devastation as Irma headed through Naples, Florida. Here is the first in a series of articles describing her experience. When I saw the streetlight rocking back and forth a foot in either direction during Hurricane Irma, I realized
Hurricane recovery contemplated by one small business owner after Irma. Read More »
Back in the Day… If you are new to SEO it is hard to appreciate how easy SEO was say 6 to 8 years ago. Almost everything worked quickly, cheaply, and predictably. Go back a few years earlier and you could rank a site without even looking at it. 😀 Links, links, links. Meritocracy to
Google Panda & Penguin Penalty Recovery Strategy: Focus on What Works Read More »
