Redefining

Redefining Facebook Marketing: It’s All About Relationships

Earlier this year, Facebook rocked the world with an announcement by CEO Mark Zuckerberg… This year, the social media platform is refocusing on its core purpose, “to help people stay connected and bring us closer together with the people that matter to us.” Facebook is putting their customers above their own profit agenda. He even […]

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How This Startup Is Redefining Influencer Marketing

Last month I attended Shop.org and had a chance to meet with a friend who introduced me to a company called Gatsby. Given my background and current feelings about trends with influencers, this caught my attention quickly. Gatsby is a different type of micro-influencing tool that identifies real micro-influencers from within the companies current customer base.  Not so long ago, social media marketing was all about

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Want to Change Your Culture? Start By Redefining “Manager”

What do you think of when you hear the word “manager”? If you’re like many employees, the words that pop into your head could include zookeeper, cog-driver, or dictator or characteristics like outdated or out of touch. The typical definition of the word “manager” is simply a person who manages others. In many cases in

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