A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page. A much better approach then serving them an annoying, user experience breaking 404 message. Redirects […]
A search engine professional’s lucky number is 301. That’s the server header status code for a type of redirect that performs many critical functions for natural search performance. What Is a 301 Redirect? Imagine you’re lost. You don’t know where you are, but you need to get to your destination. And it would be good
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Maps women-led icons, more Google answers & SEO redirects Read More »
The redirects manager in Yoast SEO Premium is a real lifesaver. It’s a feature we at Yoast use many times a day. Once you used it for a while, you wonder how you ever lived without it. The redirects manager makes everyday website optimization and maintenance a piece of cake. It takes care of all
What does the redirects manager in Yoast SEO do? • Yoast Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
YouTube redirects, Bing search ad growth & expanded text ads Read More »
