reducing

Why Data Matters When It Comes to Reducing Time to Hire

We find that sometimes, the issues that plague people in talent acquisition are really, really hard to solve. But there’s one problem that we brought on ourselves. In fact, technology is what created the issue in the first place, if you think about it. I’m talking about time to hire. Time to hire is a …

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How Reducing Friction Increases Revenue [Podcast]

Marketing Podcast with Roger DooleyPodcast Transcript Today on the Duct Tape Marketing Podcast, I chat with author and keynote speaker Roger Dooley. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 …

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The best interactive size guides for reducing returns in ecommerce

In March this year, H&M came under fire when a disgruntled shopper brought to light issues about the store’s sizing policy. Rebecca Parker is a standard UK size 14, and yet she couldn’t pull a pair of size 14 jeans over one thigh. This is just one example of the sizing issues that still plague …

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Reducing the time it takes to write meta descriptions for large websites

Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case of large websites, basic SEO improvements can be a massive headache. If you’ve ever optimized a large website, you know they can be prone to a myriad of SEO issues that tend to fall into …

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The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)

With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for marketers to pay attention to how fast their sites are. Page speed has long been a ranking factor for desktop search results, and it may soon impact mobile rankings as well. The benefits of improved …

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