Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels

Channel: Social Media Marketing, Facebook, SEO BLOG, Social media marketing, Social Media Marketing: Advertising /

Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after the company admitted a series of measurement problems in a span of nearly two years and has heard from advertisers that they want more clarity around how its metrics […]

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