reengagement

Mastering the Re-Engagement Email: Why Former Customers Are Key to Revenue Growth

Mastering the Re-Engagement Email: Why Former Customers Are Key to Revenue Growth

If you keep just one statistic about ecommerce tucked away in your subconscious to help focus your marketing strategy, this should probably be the one: It is five times more expensive to acquire a new customer than to keep an existing one. “Lapsed” ecommerce buyers are people who have purchased from your business but have …

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Push notifications for user re-engagement: 8 dos and don’ts

Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than to retain an existing customer? Imagine all the money, time and effort you spend in …

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How long do you wait till you trigger a re-engagement campaign?

Chart of the Day: Inactivity Managment What is inactivity in email data management? Your email marketing platform tracks all activity relating to your email marketing, including opens and clicks. It also tracks clients who have not interacted with your emails. Different platforms also rate inactivity differently, for instance, some may class opens still as non-activity because …

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