Reese Witherspoon's dress giveaway for teachers failed--how could they have planned it to succeed? : marketing

Reese Witherspoon’s dress giveaway for teachers failed–how could they have planned it to succeed? : marketing

Reese Witherspoon has a clothing line called Draper James that ran a dress giveaway for teachers to show them appreciation during the coronavirus pandemic. The problem is they only had 250 dresses to give away, and it was promoted as a free dress to every teacher who applied, of which there were thousands. What could …

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