Referral

Making Sure Consumers & Referral Sources Can Find You Online

Last Friday I looked at key performance indicators (KPIs) that executives can track to see how successful they are at keeping their websites front and center for consumers (see Can Search Engines (& Consumers) Find You? SEO & Why It’s Important). KPIs should include monthly totals for unique website visitors and page views, as well …

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Reddit rolls out mobile landing pages, standard sizes, optional referral URLs for video ads

Reddit announced three new video ad updates on Wednesday, launching a new mobile landing page experience, adding two more aspect ratios for ad sizes and offering optional referral URLs for CPV (cost per view) campaigns. Mobile landing pages for video ads. The new mobile landing pages for video ads are designed to provide a “seamless …

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Google Stops Sending Referral Traffic to Bing’s ‘Discover’ Section

Google is no longer showing results from Bing’s ‘Discover’ section, which it had been sending a significant amount of traffic over recent months. Search Engine Journal received a tip from Edd Wilson regarding this issue. He also posted about it on Twitter with screenshots from SEMRush: @matthewbarby Do you know what happened to Bing’s discover …

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How to Increase Referral Traffic to Acquire More Customers – The Definitive Referral Traffic Guide

You need traffic to be successful in any online business, but not all types of traffic are created equal. Search engine optimization (SEO) experts often focus on organic traffic—the type of traffic that visits your site after finding it in search engines, while paid advertising experts obviously focus on paid traffic. But one of the …

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