referrer

Understanding referrer clicks and how they can skew search engine market share

Understanding referrer clicks and how they can skew search engine market share

As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There are organic clicks. There are mobile clicks. And many times there are clicks that get quickly redirected in the blink of an …

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Google Image search updates referrer URL to help publishers track image search traffic

Google has announced a change to the referrer URL sent by Google Image search. The referrer URL is the way web analytics software tracks the source of a click to your website originates from. Previously, it was hard for webmasters and marketers to understand and segment out Google Image search referrers over other Google Search …

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