Whether you’re opening a new self-storage facility or you’ve been in business for years, creating or redesigning a website can be intimidating. How should it look? What kind of information should it contain? One of the first questions to answer, however, is when to do it. There are a few times that are optimal for […]
When to Create a New Self-Storage Website (or Refresh an Existing One) Read More »
Did your professional services firm recently expand its service offering?Were you part of a recent merger? Has your brand become stale? How do you know when it’s time to give your brand some special attention? When most people think of a company’s brand, the logo is usually the first thing that comes to mind. However,
Facebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help advertisers manage campaigns. The company also said it will be updating its Business Manager platform later this year to make it easier for agencies to on-board new clients within the system. Facebook also introduced
Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy Read More »
In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. Initial conversion isn’t the end; it’s just the beginning. Sometimes
Getting Customers to Hit Refresh with Lifecycle Campaigns Read More »
One acronym that journalists have been scratching their heads over for the last ten years has been SEO: search engine optimisation. In the fight for online attention, it is something which is always worth keeping on top of as new technical developments are always afoot. If you are looking to take your SEO game to
Give your website a refresh with the Small Business Development Center at NPC. In this free Google live-stream, you’ll learn about search engine optimization and beat practices for creating a search-friendly site. The live-stream will be held from 10-11 a.m. Wednesday, March 6. This is an online event. For more information or how to register,
Refresh your website with SBDC livestream | Briefs Read More »
LinkedIn announced on Tuesday that it has rebuilt Company Pages “from the ground up” and is rolling out the new LinkedIn Page experience in the U.S., with plans to expand globally in the coming weeks. The new Pages will include a content suggestion tool for Page Admins, a suite of tools that help businesses better
Lots of businesses already make use of content marketing. But not all of them actually see an impact from it. If your content marketing strategy is feeling a bit stale, take a cue from members of the online small business community and give your strategy a refresh. Here are some tips. Do a Quick and
10 Ways to Refresh a Stale Content Marketing Strategy Read More »
A month after announcing the redesign of its Groups platform, LinkedIn unveiled Groups Experiences to build a shared space for professional communities. LinkedIn Groups Relaunch On its blog, LinkedIn said the new platform was built from the ground up after hearing how important Groups was for its users. The improvements will bring connectivity, communications, and
LinkedIn Refresh Creates New Professional Communities for Business Read More »
Let’s talk about rebrands. No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed. Recall, if you may, the Uber logo refresh in February
