Regulation

Right behind the GDPR, there’s the ePrivacy Regulation

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, SEO BLOG / Good To SEO

If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and its language could change. An “optimistic” forecast, Future of Privacy Forum Policy Counsel Gabriela Zanfir-Fortuna […]

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Google, Facebook, and Twitter May Face Major Regulation because, Russia

Lead, SEO BLOG / Good To SEO

Facebook, Google, and Twitter have faced withering questions and remarks this week on Capitol Hill over Russia. The gauntlet isn’t over and, even when it is, there’s a good chance the companies will face enough bipartisan political will to impose regulations on how they operate. The trio of Internet giants — and many others in tech

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A long road ahead for Direct & Digital Marketing under the General Data Protection Regulation (GDPR)

Digital marketing laws, Implications of the GDPR for marketing in UK and Europe, SEO BLOG / Good To SEO / 1 Comment

What digital marketers need to know about the GDPR As a Data Protection Officer, one of the most common questions I am often asked by our customers and at networking events is, what are the impacts of GDPR on Marketing? Historically, the way we have obtained consent to personal information within digital and direct marketing has

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Investors anxious about Google traffic acquisition costs, which regulation could further increase

A-Post to MarTech Today, Alphabet, Channel: Industry, Google: Android, Google: Business Issues, Google: Legal, Legal: Regulation, SEO BLOG / Good To SEO

Google’s traffic acquisition costs (TAC) have been climbing. As Google’s ad revenues grow, so does the money it pays to partners and distributors. Investors are particularly sensitive to this issue. In response to investor questions, Alphabet CFO Ruth Porat explained recently that Google’s increasing traffic costs are partly about mobile and programmatic growth, which have

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10 Things You Need to Know About the EU General Data Protection Regulation

SEO BLOG / Good To SEO

At some point during May 2017, the security systems of American credit monitoring agency Equifax were compromised. The names, addresses, Social Security numbers, and in some cases credit card details of approximately 143 million Americans were accessed during the attack — almost half the American population. News reports would later reveal that the perpetrators

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How Does AI and Regulation Play Into Fintech?

Finance, SEO BLOG / Good To SEO

geralt / Pixabay Fintech, or Financial Technologies, has proven that it’s more than just an industry buzzword. Fintech represents many technologies that have already disrupted traditional financial services. One of Fintech’s advances is enhancing everything from mobile payments, money transfers, loans, fundraising, and asset management. According to a report by Accenture, investment in Fintech has

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What You Need to Know About the General Data Protection Regulation (GDPR)

Deliverability, Email Marketing, EU/UK, gdpr, General Data Protection Regulation, SEO BLOG / Good To SEO

A little background on the Charter of Fundamental Rights of the EU Initially proclaimed at the Nice European Council in 2000, The Charter of Fundamental Rights of the European Union had no binding legal effect. But, on December 1, 2009, with entry into force of the Treaty of Lisbon, the Charter became legally binding on

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