Competition is increasing in Google Shopping, but will this satisfy EU regulators?
Searchmetrics’ data suggests majority of external ads on Google Shopping in Europe are placed via marketing agencies rather than the classic comparison-shopping sites that compete with Google. The study follows EU Commissioner Verstager expressing dissatisfaction with the quality of Google Shopping competition. Google drops its own share of Google Shopping ads to around half in […]
Competition is increasing in Google Shopping, but will this satisfy EU regulators? Read More »