REI

The participating businesses have decided the best way to show

North Face, Patagonia, REI join Facebook advertiser boycott

Enlarge / The participating businesses have decided the best way to show “dislike” is to withhold money. Several brands have agreed to suspend advertising on Facebook for the month of July and are calling for other companies to join them in boycotting the platform to protest its handling of racism and hate speech. Patagonia, producer …

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Content Marketer of the Year Shares the REI Story

Leadership. It’s a lively mix of team building, innovation, excellence, humility, and results. These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer …

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content marketing year finalist rei paolo mottola

How REI is Unlocking the Power of Long-Form Video

Editor’s note: Paolo Mottola is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. With Mark Zuckerberg recently identifying video as a “mega trend” with the same game-changing potential as mobile, the …

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