Reimagining

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Reimagining the Customer Journey in a Digital World

Network operators remain the largest revenue generators at the center of the tech industry’s value chain. Yet, they are not capturing the true value of society’s digital transformation, despite their central role in creating it. With tremendous pressure from new business models that offer fierce pricing competition, network operators face an increase in the cost …

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Reimagining classic ad campaigns for a multi-screen world

Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl commercial would need to be reworked for small screens. Budweiser would bolster its “Wassup?!” commercial with an advanced targeting strategy and social media components. And Don Draper’s “I’d like to buy the world a Coke” would …

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Reimagining the marketing funnel for the disrupted customer experience

Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account an ever-changing marketing funnel and failed to convert more visitors. Lots of conversion rate “experts” also advise setting up funnels, analyzing the dropouts and working out a …

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Zeus Living CEO on How the Startup is Reimagining Housing

The Zeus Living online platform is a new take on the $12 billion corporate housing industry, leasing unfurnished, privately-owned homes and convert them into ‘expertly appointed, convenient, and full-service corporate housing units’ for extended stay travelers. It feels like an Airbnb for extended stays, whether it’s for business relocation or simply a new ‘lighter’ way to live. …

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