Reinvented

How National Public Radio reinvented itself for an on-demand audience

Meg Goldthwaite, Chief Marketing Officer at National Public Radio, took the stage at MarTech in San Jose on April 4 and offered a lively exposition of NPR’s approach to content programming in an era where sound-oriented media are increasingly consumed through voice-enabled devices such as Alexa, Google Home and smartphones equipped with voice assistants like …

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Real Estate Marketing Re-Invented: 10 Tools to Maximize Marketing and Branding Through Boston Real Estate Times

BOSTON—Boston Real Estate Times, a unified real estate news platform that seamlessly integrates digital, print, video and all social media channels on one platform, has literally re-invented real estate branding, marketing and advertising in New England. First the numbers: Subscribers Over 15,000 commercial real estate professionals and corporate real estate executives rely on Boston Real …

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How Audi UK reinvented itself as a premium digital brand – Econsultancy

In many respects, the automotive industry is quite a traditional one, particularly when it comes to its digital presence and how its products – cars – are presented digitally. But with fewer and fewer consumers visiting car dealerships in person, instead opting to interact with automotive companies online, brands are beginning to realise that a …

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TV Ad Effectiveness: Reinvented for the Year 2018

To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in …

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How Animoto’s Brad Jefferson Reinvented the Video Creation Service

Home Uncategorized How Animoto’s Brad Jefferson Reinvented the Video Creation Service (podcast) Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic …

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