relations

Sam Marsden

8 Tried & Tested Tips for Improving SEO & Developer Relations

The relationship between SEO professionals and developers is one typified by frustration and misunderstanding. From an SEO perspective, it can be difficult to communicate the value and importance of search-related initiatives and to get them prioritized in development pipelines. From a developer’s point of view, SEO can seem like a never-ending source of tickets and …

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Media Relations is Getting Harder…Much Harder (But Here Are a Few Tips For How You Can Get More Stories Placed)

This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 …

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Public Relations – How Not to Email Journalists: The 10 Biggest Pitch Mistakes : MarketingProfs Article

Journalists say their biggest peeve when being pitched via email is receiving requests to cover stories that are irrelevant to their beats, according to recent research from Fractl. The report was based on data from a survey conducted in 2019 among 500 journalists, writers, and bloggers who work either full-time or as freelance contributors for …

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