Relationships

Critical tips for navigating difficult client relationships

At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy. Numerous issues will arise that will test your patience, attitude and self-worth. This article will share a few tips regarding how to navigate the choppy …

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7 Mistakes That Can Kill Your Influencer Relationships

Influencer relationships are precious. They require a certain amount of dedication, persistence, and careful nurturing to maintain. If you are lucky, you may start seeing positive results instantly. But, most of the time you’ll have to wait for a while to see any kind of positive results. While influencer marketing can fetch you tremendous results, you should …

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Customer relationships: Building a foundation for marketing success

Customer relationships: Building a foundation for marketing success By Staff Saturday, August 5, 2017 At our agency, the majority of our requests for proposals (RFPs) come from businesses who are trying to increase or improve upon their outbound marketing efforts, such as search engine optimization (SEO), business card and flier design, and calculating their highest …

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AI, Natural Language Processing, and Semantic Relationships are the Future of Search Engines

The development of technology like AI and natural language processing are a huge player in the way a search engine retrieves information. Computer algorithms interpret the words the user types and the number of web pages based on the frequency of linguistic connections in the billions of texts the system was trained on. WordNet is …

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Customer Relationships – The End of Behavioral Targeting and the Rise of Account-Based Marketing : MarketingProfs Article

Since the introduction of online banner advertising, a generation of marketers has been trained in the power of behavioral targeting. Those marketers live and breathe intent data while championing the value of prepackaged cookie segments. But as marketing moves toward personalization—a trend that mobile has not merely made possible, but inevitable—it’s becoming clear that behavior …

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