Relevancy

Account-Based Marketing – Let’s Get Personal: Why Hyper-Personalization Drives Increased Relevancy, Trust, and Engagement : MarketingProfs Article

In today’s digital era, with the advent of modern engagement technologies, we are now at a stage where account-based marketing (ABM) and personalization have become practical and scalable as never before. With automation and Cloud and artificial intelligence (AI) tools working in tandem, even a small company can run a comprehensive ABM operation serving the […]

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What is Machine Learning and its relevancy to Search Engine Optimization (SEO)

SEO BLOG / Good To SEO

With the advent and dissemination of the internet, the dams of information had been freed; the world’s largest and most updated public library had been founded. And its foundations were heavy with a plethora of knowledge, more than one could have ever imagined in the past! With the rise of interconnected networks and increased interest

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The Challenge of Building and Retaining Brand Relevancy

Tap into your brand heritage to revive your brand’s position and values. “An organisation’s history and background is a valuable asset in how they are perceived to a wider audience and which can be used to its advantage” Corcoran (Source: The Art of Digital Branding, 2011) This article takes a look at the growing need

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Understanding the Buying Journey with Trust, Transparency and Relevancy

Business Intelligence, SEO BLOG / Good To SEO

What is influencing today’s consumers’ online shopping behavior? Where is he or she in their buying cycle? How long does it take them to make a purchasing decision? What factors are they evaluating in order for them to make a product selection? Most would agree that the answers to these questions require insights into consumer

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