Relevancy

Account-Based Marketing – Let’s Get Personal: Why Hyper-Personalization Drives Increased Relevancy, Trust, and Engagement : MarketingProfs Article

In today’s digital era, with the advent of modern engagement technologies, we are now at a stage where account-based marketing (ABM) and personalization have become practical and scalable as never before. With automation and Cloud and artificial intelligence (AI) tools working in tandem, even a small company can run a comprehensive ABM operation serving the …

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What is Machine Learning and its relevancy to Search Engine Optimization (SEO)

With the advent and dissemination of the internet, the dams of information had been freed; the world’s largest and most updated public library had been founded. And its foundations were heavy with a plethora of knowledge, more than one could have ever imagined in the past! With the rise of interconnected networks and increased interest …

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The Challenge of Building and Retaining Brand Relevancy

Tap into your brand heritage to revive your brand’s position and values. “An organisation’s history and background is a valuable asset in how they are perceived to a wider audience and which can be used to its advantage” Corcoran (Source: The Art of Digital Branding, 2011) This article takes a look at the growing need …

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Understanding the Buying Journey with Trust, Transparency and Relevancy

What is influencing today’s consumers’ online shopping behavior? Where is he or she in their buying cycle? How long does it take them to make a purchasing decision? What factors are they evaluating in order for them to make a product selection? Most would agree that the answers to these questions require insights into consumer …

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