Relevant

3 Steps to Improve Your Messaging by Leveraging Relevant Data

As the popularity and influence of digital marketing grows, data has become more central to marketing initiatives. With information being captured at every stage of the marketing process, organizations often find themselves struggling to deduce relevant insights as they sift through a torrent of raw data. As a result, it’s necessary for businesses to properly

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Precision Marketing: How to Boost Sales By Staying Relevant to Your Customers

By Ashley Kimler Your customers have never had it so good, in the sense there’s never been so much choice. On the flip side, too much choice can be a bad thing if a customer feels overwhelmed and can’t decide which brand to shop with.  What all customers would prefer is a brand that knows

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