Relying

Relying Solely on Metrics for Link Building Can Be Futile & Dangerous – Here’s Why

Link metrics are (understandably) the starting point that most SEO professionals begin with when assessing a number of outreach targets. While link metrics are not full proof by any means, they provide a useful way to broadly collate your outreach targets into some kind of order of priority. However, becoming overly reliant on link metrics […]

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In the News: Small Businesses are Relying on Email – A Lot!

Small Business News / Good To SEO

The debate on how many emails your business should send to customers and clients is as old as email itself. Or so it seems sometimes. How many is too much? How few are not enough? You look one way and you get told you’re not sending enough. And in another direction, you hear the complete

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There are fundamental problems with relying only on Domain Authority metrics

SEO BLOG / Good To SEO

The metrics which come from various SEO tools – be it Ahrefs, Moz, MajesticSEO or others – have been a hot topic ever since their conception. Metrics, like Domain Authority (DA) from the Moz tool, have not been without their criticisms. Earlier this month, Moz announced they are going to roll out a major upgrade

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How To Market Online Without Relying On Google AdWords

SEO BLOG / Good To SEO

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google’s own products like YouTube and Gmail alone, it’s an enormous trove of potential business. And when your business can pop up on millions of sites and reach over 90% of internet users, it’s hard to imagine

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Why businesses are relying on Facebook Groups to build engaged audiences

Channel: Social Media Marketing, Facebook, Facebook: Marketing, Facebook: News Feed, Facebook: Pages, Social media marketing / Good To SEO

Facebook CEO Mark Zuckerberg at the company’s first Communities Summit in June, 2017. At the beginning of 2018, Facebook switched up its algorithm in an attempt to “fix” the News Feed by promoting more posts from family and friends and demoting content from businesses, brands and media. The move actively distanced brands from their followers

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Moz Founder Says Google Knows Everything and is Now Relying on Behavioral Data for Search Rankings

Google, Moz, PageRank, Rand Fishkin, Search, SearchNews, SmallBusinessNews, SparkToro / Good To SEO

Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages, according to Moz founder Rand Fishkin, who spoke at the recent MozCon event. Google used to have to predict what searchers are going to do and used a reasonable surfer model as

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Websites Relying on Facebook Traffic Face Uncertain Future

Business, Facebook, Microsoft, security, SEO BLOG, small business, square, Weebly / Good To SEO

If the story of Mic.com is any indication Facebook reliant websites face a bleak future if they don’t quickly adapt to the new reality of much lower Facebook referrals. This follows changes earlier this year by Facebook to emphasize posts from friends or family instead of news sites. According to Digiday, Mic.com pageviews dropped 95 percent

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Get Web Traffic Without Relying on Google – or Spending a Dime

Online Marketing, SEO BLOG / Good To SEO

As of this month, Google had almost 75% of the search engine market share, which means that far more people are looking for information on Google than on any other search engine. So, if you have a new website, you should be putting most of your energy into ranking on Google, right? Well, let’s look

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Christopher Nolan Is Concerned Over Film Studios Relying Too Much On Franchise Tentpoles

Entertainment, SEO BLOG / Good To SEO

Christopher Nolan is a filmmaker that bucks the trend in the movie industry. He is always doing projects that he wants to pursues and has yet to take a paycheck to do one of the big superhero franchise films. Now, Nolan is speaking out about the current film trend. Nolan’s current film, Dunkirk, is receiving

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