Relying

Relying Solely on Metrics for Link Building Can Be Futile & Dangerous – Here’s Why

Link metrics are (understandably) the starting point that most SEO professionals begin with when assessing a number of outreach targets. While link metrics are not full proof by any means, they provide a useful way to broadly collate your outreach targets into some kind of order of priority. However, becoming overly reliant on link metrics …

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There are fundamental problems with relying only on Domain Authority metrics

The metrics which come from various SEO tools – be it Ahrefs, Moz, MajesticSEO or others – have been a hot topic ever since their conception. Metrics, like Domain Authority (DA) from the Moz tool, have not been without their criticisms. Earlier this month, Moz announced they are going to roll out a major upgrade …

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Moz Founder Says Google Knows Everything and is Now Relying on Behavioral Data for Search Rankings

Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages, according to Moz founder Rand Fishkin, who spoke at the recent MozCon event. Google used to have to predict what searchers are going to do and used a reasonable surfer model as …

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Websites Relying on Facebook Traffic Face Uncertain Future

If the story of Mic.com is any indication Facebook reliant websites face a bleak future if they don’t quickly adapt to the new reality of much lower Facebook referrals. This follows changes earlier this year by Facebook to emphasize posts from friends or family instead of news sites. According to Digiday, Mic.com pageviews dropped 95 percent …

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Christopher Nolan Is Concerned Over Film Studios Relying Too Much On Franchise Tentpoles

Christopher Nolan is a filmmaker that bucks the trend in the movie industry. He is always doing projects that he wants to pursues and has yet to take a paycheck to do one of the big superhero franchise films. Now, Nolan is speaking out about the current film trend. Nolan’s current film, Dunkirk, is receiving …

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