NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers. How can you […]
Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever see them again. However, remarketing allows you to reach out to those prospects who are
How to Put Together An Effective Remarketing Strategy Read More »
In a perfect world, all of your website traffic would be organic. That’s the most ideal scenario for everyone. But sometimes it can take 6, 12, or even 18 months for you to really notice the benefits from your organic search strategies. That’s not to discourage you. While you should stay the course and continue
How to Get More Conversions From AdWords Using Remarketing Read More »
Getting clever with your RLSA strategies can have a significant effect on boosting your conversions. As we learned in our five ways to increase eCommerce traffic post, Google remarketing campaigns are a must for any eCommerce store. And your remarketing lists for search ads (RLSAs) are the vital component of these campaigns. RLSAs enable you
11 RLSA (Remarketing Lists for Search Ads) Strategies to Drive Conversions Read More »
Imagine if you had the ability to know, with a single look, who was willing to buy your product. You would be able to easily nudge customers from “Oh we’re just window shopping” to “It’s time to splurge on this product!” That would be ideal, right? Remember when you visited an e-commerce website and scrolled
The Difference Between Retargeting and Remarketing Read More »
As a small or medium sized business owner, you have been rocking it at PPC lately. You’ve got a few different campaigns running, you’ve developed a solid list of keywords, optimized for mobile, and you even revisit these campaigns consistently to make sure they bring about solid lead generations (the whole point of PPC, right?).
If you’re not remarketing keywords, you’re missing out Read More »
Remarketing is considered one of the most indispensable tools in digital marketing, and for a simple reason: it allows you to deliver engaging, highly-targeted ads to your website visitors who didn’t convert. Indeed, not all people who visit your website the first-time will convert immediately. However, that doesn’t always mean that they’re not interested with
PPC Remarketing Tips That Will Improve Your Campaigns [Infographic] Read More »
So, let’s say you set up killer search campaigns on Google Ads. You’re bringing in the most qualified traffic, your click-through-rate (CTR) is through the roof, your conversion rate is 30%, your boss is happy, and you are feeling pretty good. Sure, the other 70% of your visitors left without converting. However, according to
Google Remarketing Strategies That Work Every Single Time Read More »
With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored post. I enjoy following remarketing best practices, and I’d like to provide some justifications as to why I think it is the need of
Drive customer retention with Google Dynamic Remarketing Read More »
SearchCap: JavaScript nofollow, Google restaurant bookings & remarketing Search Engine Land Compare 17 top SEO tools and platforms. Dec 18, 2018 by Digital Marketing Depot. Organic search remains the most important step in the purchase funnel. Source link
