Your customers are your greatest asset The one thing shared across all great ecommerce companies is a large, loyal customer base. The keys to building that kickass cusotmer base are well known, but easier said than done: Getting new customers Turning each new customer into a high LTV fanatic. Acquiring new customers is top-of-mind and […]
The 1-2 Punch to get more new Customers and more Repeat Purchases. Read More »
For years, when I ran low on laser-printer toner, I would search online for refurbished cartridges that were reasonably priced with good reviews. This did not work well. Some units produced type that was too light. Others were smeary. And once a cartridge that was supposed to be compatible with my printer did not function
In today’s radically transparent online world, brands can’t hide from a crisis. Few brands know this better than Volkswagen, which is still reeling from the 2015 scandal involving deceptive emissions testing on their diesel vehicles. That’s not to mention the more recent revelations, from January 2018, that the automaker financed academic research and scientific studies
If you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers? Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, ultimately resulting in more profitable customer action. If only it were easy to
Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It’s more than just ‘nice to have’, consistent repeat purchases can be the difference between success and failure. This is where attentive, behavior based emails become important. At Kissmetrics, we have
Using Email to Increase Repeat Purchases for your eCommerce Store Read More »
ABC Frankie Muniz and Witney Carson repeated their performance of an Argentine tango to “Angelica” from “Pirates of the Caribbean” on Dancing with the Stars finale. Len Goodman noted a mood in the performance. Len said that it was a fantastic Argentine tango. Carrie Ann Inaba called it Frankie’s breakout dance and that this time
Frankie Muniz and Witney Carson Repeat Dance Tango To ‘Angelica’ Read More »
For businesses, social media offers a unique way to increase brand awareness, connect with new and existing customers, and discover what’s happening in the community, the world, and in a given industry. Twitter specifically helps provide efficient customer service in the form of 140-character, real-time responses. Twitter business pages are an integral way to build
How to Turn Twitter Followers into Loyal Repeat Customers [Infographic] Read More »
Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. ABM is a new phrase for a long-standing approach to sales and marketing in which integrated teams prove they care about the
Tom Williams brings you the latest in search engine optimisation news, including SEO advice for item page updates and repeat events; new expandable sitelinks; and why you should stop watching Google’s algorithms. SEO Advice For Item Page Updates And Repeat Events Picture this – you host an annual business event but need to release next
SEO Advice For Item Page Updates And Repeat Events Read More »
It is getting harder to gain and keep customers. Traditionally, independent retailers have earned their business by providing a better service or product to consumers — a unique selling point that wins repeat customers. The lifeblood of retailing It cannot be overemphasized: Repeat customers are the lifeblood of any retailer. It costs a lot of
Independent retailers, repeat buyers, and Amazon Read More »
