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Facebook’s Relevance Score Metric is Being Replaced and Improved Upon

Facebook’s Relevance Score Metric is Being Replaced and Improved Upon Charlie Scholz – March 28, 2019 Facebook announced earlier this month that they are going to retire the relevance score metric and replace it with three new ad relevance diagnostics metrics. The three new metrics will measure relevance more granularly across three separate dimensions. Quality …

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Windows 10’s Tablet Mode May Be Replaced With the Desktop

Lukmanazis/Shutterstock.com Microsoft is now rolling out “a new tablet experience” for convertible PCs. This is a beta, but it looks like that Windows 8-style Tablet Mode is being replaced with a more touch-friendly desktop environment. Update: Microsoft has clarified that this isn’t immediately replacing Tablet Mode. Instead, the new tablet experience will be used when …

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Can Social Media Advertising Be Fully Replaced By Influencer Marketing?

The power of social media is hard to match. Almost 45% of the world’s population use at least one social media platform such as Twitter, Facebook, Instagram, Snapchat or Youtube. From the diagram below, we can see in detail the genders and the percentages of Instagram users worldwide. Image Source: Hootsuite To begin with, social …

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Google Algorithm Updates, Domain Properties Replaced Property Sets & Google Ads Drops Average Position

This week in search, I covered two different Google search algorithm updates that touched down in the past 7 days. Google has discontinued Property Sets in Google Search Console but it is being replaced by Domain Properties, which require DNS verification unless you use Google Domains. Google’s found on the web featured snippet has sparked …

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Will White Collars Be Replaced with Automation?

The future can be a scary thing to behold, especially for businesses. Competition, economic situations, and screening, hiring, and training employees adds pressure to an already chaotic environment. Evolving technologies have eased some of those pressures, but the adoption of a new technology, like robotic automation and artificial intelligence, requires proof before many business leaders …

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