Replay

SMX replay: Visualizing Auction Insights data for competitive intelligence

Understanding the metrics in Google’s Auction Insights and visualizing the data can give a clearer view of your account’s performance. James Hebdon, co-founder and CTO of Paid Search Magic, shared techniques for using Google Sheets and Scripts to transform Google Ads’ Auction Insights data into a clearer and more compelling report to your boss or …

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SMX replay: Create dashboards that inform and persuade

Data insights are only as effective as your ability to communicate them in a way that results in buy-in from colleagues, management and clients. That’s why Sam Marsden, SEO and content manager at DeepCrawl, has turned to data visualization using Google’s Data Studio to help stakeholders make more informed decisions. During Marsden’s Insights session at …

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SMX Replay: How to use data storytelling to earn top-tier media coverage

Getting your brand’s content referenced — or even linked to — by major media outlets can help to establish it as an authority within your industry and increase its visibility in searc. However, that kind of coverage is something most businesses can only dream of. At SMX Advanced this year, Amanda Milligan, marketing director at …

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YouTube rolls out new chat replay, automatic captions & more for live streaming videos

After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for creators who film live stream videos. According to an announcement on the YouTube blog, live streaming will now include chat replay, automatic English captions, location tags, and IFTTT (If This Then That) technology …

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