Replay

SMX replay: Visualizing Auction Insights data for competitive intelligence

Understanding the metrics in Google’s Auction Insights and visualizing the data can give a clearer view of your account’s performance. James Hebdon, co-founder and CTO of Paid Search Magic, shared techniques for using Google Sheets and Scripts to transform Google Ads’ Auction Insights data into a clearer and more compelling report to your boss or […]

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SMX replay: Brand to demand, the full funnel approach

SEO BLOG / Good To SEO

Being present at every turn of your customers’ path to purchase can help you guide their journey. During her Insights session at SMX Advanced, Helen Provost, account manager at Google, discussed using YouTube ads in tandem with Google search ads to generate more awareness for your brand and help users along the funnel. You can

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SMX replay: Create dashboards that inform and persuade

SEO BLOG / Good To SEO

Data insights are only as effective as your ability to communicate them in a way that results in buy-in from colleagues, management and clients. That’s why Sam Marsden, SEO and content manager at DeepCrawl, has turned to data visualization using Google’s Data Studio to help stakeholders make more informed decisions. During Marsden’s Insights session at

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SMX replay: SEO that Google tries to correct for you

SEO BLOG / Good To SEO

Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX Advanced, “Are you going to throw millions of dollars at a PR campaign to try to get us [SEOs] to convince developers to fix all this stuff? Or are you

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SMX Replay: How to use data storytelling to earn top-tier media coverage

SEO BLOG / Good To SEO

Getting your brand’s content referenced — or even linked to — by major media outlets can help to establish it as an authority within your industry and increase its visibility in searc. However, that kind of coverage is something most businesses can only dream of. At SMX Advanced this year, Amanda Milligan, marketing director at

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YouTube rolls out new chat replay, automatic captions & more for live streaming videos

Channel: Video, Google: YouTube, SEO BLOG, video / Good To SEO

After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for creators who film live stream videos. According to an announcement on the YouTube blog, live streaming will now include chat replay, automatic English captions, location tags, and IFTTT (If This Then That) technology

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Instagram Rolls Out New Direct Message Tools, Including Remix and Replay Controls

SEO BLOG / Good To SEO

After announcing their direct message photo remix tools back in August, Instagram has confirmed that the new option is now being rolled out to all users. As explained by Instagram: “When viewing a photo message from a friend, tap the camera icon at the bottom and capture a reply. Your reply includes a sticker of

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