reporting

Facebook rolls out ad reporting updates for cross-account, custom metric measurement

Facebook rolls out ad reporting updates for cross-account, custom metric measurement

Amid the holiday campaign season, Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts, channels, and devices. These updates include a new cross-account reporting feature and a custom metric building tool. The two new reporting features are designed to give advertisers more insight on cross-channel and cross-device …

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Facebook Introduces 3 New Ad Reporting Tools

Facebook Introduces 3 New Ad Reporting Tools

In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance. Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers. With this data, advertisers can better understand how ads are performing, which demographics they’re reaching, and where the most …

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ListenFirst provides branded content reporting across multiple social platforms

ListenFirst provides branded content reporting across multiple social platforms

ListenFirst Social Media Analysis dashboard. ListenFirst announced on Tuesday the launch of its Branded Content Analysis Suite tool. The platform analyzes influencer and branded content partnerships across Facebook, Instagram, Twitter, YouTube and Tumblr — offering brands performance analytics on owned and competitive content partnership programs, while at the same time, giving media companies metrics to …

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Google Ads conversion reporting bug (mostly) fixed

Google Ads engineers have been working to fix conversion reporting since a bug caused conversions to be overreported for in the AdWords API, Google Ads API beta and Google Ads scripts. Status update. As of Sunday, conversion reporting has been fixed except in the Search Query Performance, Geo Performance, Keywordless Query, and Keywordless Category reports, …

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New reporting for Products Results in Search Console

We recently announced that in addition to schema.org markup, product data feeds submitted through Google Merchant Center and Google Manufacturer Center will be used to enrich Google Search shopping journeys. Today, we are announcing a new Search Appearance in the Search Console Performance report, which captures search stats for Product rich results on Google Search. People …

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Verizon Media policy shuts down bot-controlled inboxes from reporting data

As the privacy landscape continues to shift in favor of user privacy, inbox providers are updating their policies and terms of service agreements in efforts to provide more security and transparency to users. But email service platforms and deliverability providers are feeling the effects — and they are trickling down to email marketers who rely …

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