August 4, 2017 Nearing the end of last year, I wrote A Step-By-Step Guide to Yahoo Gemini. The guide focused on the following main points when it comes to setting up Yahoo Gemini; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy Keywords Tracking While the guide […]
Yahoo Gemini Updates Reporting and Optimizing Read More »
Google has informed us that they have updated how they measure the metrics they report in Google Search Console’s Search Analytics report specifically for search results in lower positions. Google updated the data anomalies page to say that this change started on July 14, 2017, and goes forward from there. It reads: An incremental improvement
This report is part of Econsultancy’s renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity. Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.
SEO Best Practice: Measurement and Reporting for SEO Read More »
Ad blocking software doesn’t just block ads. It also blocks most tracking beacons used by analytics tools, such as Google Analytics, Adobe Analytics, and others. Jason Packer, with Quantable, an optimization and consulting firm, published last year the results of an interesting experiment to measure the number of web visits that block Google Analytics. He
Ad Blockers Can Affect Analytics Reporting Read More »
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report? Compelling client
