If you manage large or complex accounts or have extensive campaign naming taxonomies, Google Ads custom dimensions might help simplify your reporting efforts and campaign naming systems. What are custom dimensions? Not to be confused with custom dimensions in Google Analytics, custom dimensions in Google Ads allow you to append annotations to your campaigns to […]
Marketers face countless complexities and nuances when it comes to tasks such as attribution reporting, A/B testing and account-based marketing. Whether cobbling together data from different platforms to create a report or spending hours analyzing performance, these challenges can add up to frustrating experiences and under-utilized martech systems. Marketing platform provider HubSpot has added several
Marketers spend hours on routine tasks, and monthly reports are no exclusion. On average, companies track from 5 to 7 competitors on an ongoing basis. Collecting stats for each of them from various sources sounds like a lot of work, even with tools like SEMrush. If only there was a solution that would gather all these
Automated Competitor Monitoring and Reporting with SEMrush Read More »
How is it already reporting season again? Time to generate those dreaded end-of-year SEO reports that take hours to create and mere seconds for your client to skim through and toss to the side. We’ve all been there. But here’s the thing: it’s absolutely necessary! Not only for you and your team to track progress,
‘Tis the Season for Reporting (And a New Mini Guide) Read More »
Google Ads engineers have been working to fix conversion reporting since a bug caused conversions to be overreported for in the AdWords API, Google Ads API beta and Google Ads scripts. Status update. As of Sunday, conversion reporting has been fixed except in the Search Query Performance, Geo Performance, Keywordless Query, and Keywordless Category reports,
Google Ads conversion reporting bug (mostly) fixed Read More »
We recently announced that in addition to schema.org markup, product data feeds submitted through Google Merchant Center and Google Manufacturer Center will be used to enrich Google Search shopping journeys. Today, we are announcing a new Search Appearance in the Search Console Performance report, which captures search stats for Product rich results on Google Search. People
New reporting for Products Results in Search Console Read More »
As the privacy landscape continues to shift in favor of user privacy, inbox providers are updating their policies and terms of service agreements in efforts to provide more security and transparency to users. But email service platforms and deliverability providers are feeling the effects — and they are trickling down to email marketers who rely
Verizon Media policy shuts down bot-controlled inboxes from reporting data Read More »
Whether you’re conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it’s undeniable that data is an integral part of any marketing role.
The 10 Best Reporting and Business Intelligence Tools for Marketers Read More »
The marketing intelligence, analytics and workflow management platform TapClicks has acquired Megalytic, an automated client reporting and dashboard provider. TapClicks is a unified data solution for advertisers, agencies, brands and media companies with connectors to marketing and advertising platforms such as Google Analytics, Facebook Insights, LinkedIn Ads and SnapAds. As part of the acquisition, the
TapClicks acquires client reporting platform Megalytic Read More »
![Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week [PODCAST]](https://www.goodtoseo.com/wp-content/uploads/2019/10/Google-Ads-Conversion-Time-Reporting-Facebook-Ads-in-Search-Results.png)
Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the digital community is discussing on this week’s episode of Marketing O’Clock. This week, Apple introduced a new way to search for podcasts and we attempt to use it to get more celebrities to tune in to our
