Repositioning

A story of launching a product, it failing, getting unexpected feedback, and repositioning that product (it went on to make $1 billion in revenue for the startup). : marketing

Hi all, Firstly thank you all so much for your response to the interview I posted last week. It was unexpected! I’ve since had the opportunity to interview April Dunford (celebrated marketer, author, keynote speaker, and positioning expert.) I asked her to tell me a story that illustrated the value of positioning but also one […]

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Social Media News: Big Facebook Algo Change, LinkedIn Repositioning: 11 Stories

SEO BLOG / Good To SEO

This week’s ‘Skim: why marketers and brands should beware of Facebook’s biggest algorithm change in years; LinkedIn fires up an unconventional ad campaign to get people thinking differently about the platform; Facebook unveils major new drive to compete with Amazon Echo devices and Google Home; America’s love-hate relationship with social networks, and which ones they

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Repositioning Lessons Marketers Can Learn From Brand Taylor Swift

SEO BLOG / Good To SEO

Taylor Swift is dead. Long live Taylor Swift. So much for shaking it off. After Taylor Swift’s initial foray into “official” pop, 2014’s earworm-infested “1989,” it seems the haters have triumphed, leading everyone’s favorite girl “on the bleachers” to embrace her inner mean girl. At least, that would be the pop psychology take. Many of

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