Repositioning

Social Media News: Big Facebook Algo Change, LinkedIn Repositioning: 11 Stories

This week’s ‘Skim: why marketers and brands should beware of Facebook’s biggest algorithm change in years; LinkedIn fires up an unconventional ad campaign to get people thinking differently about the platform; Facebook unveils major new drive to compete with Amazon Echo devices and Google Home; America’s love-hate relationship with social networks, and which ones they …

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Repositioning Lessons Marketers Can Learn From Brand Taylor Swift

Taylor Swift is dead. Long live Taylor Swift. So much for shaking it off. After Taylor Swift’s initial foray into “official” pop, 2014’s earworm-infested “1989,” it seems the haters have triumphed, leading everyone’s favorite girl “on the bleachers” to embrace her inner mean girl. At least, that would be the pop psychology take. Many of …

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