Most sales teams hire extroverted talkers. But once they onboarded, reps live and die by their writing, and many find themselves unprepared to compete in the inbox. The average rep spends 20.4% of their time emailing compared to 15.7% talking on the phone or in-person, an InsideSales.com study found. The importance of email is also […]
LisaRedfern / Pixabay We see a lot of advice online when it comes to working with your affiliate reps that talk about commission rates, promotions, and bonuses. And while it’s important to make sure these boxes are checked, in our experience the biggest lever that you can pull to increase the odds of your
Why Communicating with Your Affiliate Reps Matters Read More »
Brainshark’s platform focuses on the training of sales reps, who often upload videos of themselves trying out elevator pitches or answering specific client questions. The problem, Senior Product Manager Mark Yacovone told me, was that Brainshark’s client companies said reps weren’t getting feedback fast enough because of the volume of videos or their supervisors’ schedules.
Brainshark launches AI-powered analysis of sales reps’ self-assessment videos Read More »
With any new job, the first 90 days are crucial. There’s so much information to learn and process, plus you’re meeting a new team and adapting to a new culture. It’s a stressful time in any industry. Salespeople have the added responsibilities of understanding product or service details, the competitive environment, and sales processes—in a
Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But what does it really mean?
Why Sales Reps are the Best Marketers in Your Company Read More »
Blogs are an excellent way to establish employees as thought leaders. And if a sales rep becomes a regular contributor to your organization’s blog, it’s more likely prospects will trust that rep as an industry expert—someone who knows what they’re doing. And if the blogging is done correctly… as someone who is friendly and honest—someone
How Marketers Can Help Write Blog Posts for Sales Reps Read More »
3dman_eu / Pixabay According to a study by the American Association of Inside Sales Professionals, the top inside sales challenge is training and development. As a result, almost half (45.7%) are increasing their internal training programs. Training, however, can be a daunting task. After all, inside sales training should be at least as thorough as
What Your Reps Need to Know to Beat the Competition Read More »
