Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic] : MarketingProfs Article
You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated content (UGC)—images and videos—might just be the marketing assets that resonate with your audience. Consumers tend to consider visual UGC more influential than brand pics or videos, and user-generated photos are much […]