Require

Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Facebook, Facebook: Advertising, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, Legal, Legal: Privacy, Machine Learning & Artificial Intelligence, Marketing Tools: Analytics, SEO BLOG /

Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent.The changes include required authorization and labeling of political and […]

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Unique international trends require a unique marketing approach

All Things SEO Column, Channel: SEO, Search Marketing, Search Marketing: Multinational, SEO - Search Engine Optimization, SEO BLOG, SEO: General, Yandex /

It’s that time of the year! That time of year when we all agonizingly optimize for holiday shopping behavior, do our best to navigate complicated family dynamics and read countless end-of-year lists. SEL reporter Amy Gesenhues recently summarized the annual release of Google’s “Year in Search” for 2017, and there were some interesting takeaways. (Not

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Google will require AMP and canonical pages to match as of February 1, 2018

Channel: SEO, Google, Google: Accelerated Mobile Pages / AMP, SEO BLOG /

Google has said that beginning in February 2018, Accelerated Mobile Pages (AMP) and canonical pages must match or have very “close parity.” AMP pages that do not match the content of canonical pages “will not be considered for Search features that require AMP, such as the Top Stories carousel with AMP.” Content parity has been

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Proposed New York Law Could Require Government to Buy American

Economy, SEO BLOG /

You’ve already heard about some of the “Buy American” initiatives that are attempting to support American manufacturers. But what if buying American made products was actually required by law? That’s what one lawmaker has proposed for certain government purchases in central New York. Ted Morton is an Erie County Legislator who has proposed this new

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mcafee

Defeating Cyber Attacks on Your Business Will Require Humans and Automation

SEO BLOG, Technology Trends /

To defeat cyber crime, humans and robots are going to have to learn to work together. A new McAfee report released today sees a best case scenario where human “threat hunters” team with automation and machine learning technology to fight back against digital thieves. The Need for Cybersecurity Automation The report — Disrupting the Disruptors, Art

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quicksprout

5 Tactics to Appear in the Search Results That Don’t Require a Lot of Work

General, SEO BLOG /

SEO doesn’t discriminate. For brands that “get it” and have the know-how and resources, the coveted first page rankings are ripe for the picking. But let’s be honest. SEO is back-breaking and often mind-numbing work. With a plethora of continually growing ranking factors and algorithm updates, staying on top is a daunting task. But it

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