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Martech can deliver personalized consumer experiences, but humans are still required

In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace, endless channels and formats for content, just to name a few. But the most challenging is delivering contextually-relevant content. Brand marketers are beginning to see help come from artificial intelligence. The talk of AI and martech isn’t …

Martech can deliver personalized consumer experiences, but humans are still required Read More »

Do Modern Marketers have the Knowledge, Skills & Mindset required? – Econsultancy

As Econsultancy releases its Skills of the Modern Marketer report, the complexity of modern marketing versus the clarity of the big idea is still the major talking point in our industry. The need for people who understand both data and brand has been evident for some time. In a Marketing Week article in 2012, Econsultancy …

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Reputation Management Required For All Businesses, SEO Expert States – Press Release

All businesses need to employ reputation management if they wish to survive and do well. Especially the online reputation of a business. No matter what type of business, reputation is everything. Many people use review sites such as Yelp in order to decide where to eat or what store to use to buy certain items. …

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100+ Must Have List of Free Summer Content Titles: No Inspiration Required Copy

Are sunshine and high temperatures zapping the writing inspiration you need to compose your next blog post or piece of content? Does summer content creation or blogging take you back to your fourth grade homework assignment, “What I did For My Summer Vacation?”  Instead of getting into the writing zone, your creative juices are stalled. …

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What Posters Are Required in the Workplace? Small Businesses MUST be Aware

Many businesses are required by law to display health and safety and employment law information posters on the premises. Failing to display up-to-date employment law and health and safety information puts businesses at risk of non-compliance. What Posters Are Required in the Workplace? Knowing which posters must be displayed at your business is critical. See …

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