Requirements

Fulfillment Requirements of Retailer-owned Marketplaces

Management, SEO BLOG /

Leading retailers, such as Costco, are adding marketplaces to their ecommerce sites, providing an alternative to Amazon for third-party merchants. Selling on the marketplaces increases fulfillment complexity, however. There are many marketplace options, other than Amazon, for merchants. We all know about eBay. Big retailers such Walmart, Costco, Home Depot, Best Buy, Nordstrom, and Dick’s […]

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4 SEO Requirements for International Ecommerce Sites

Marketing, SEO BLOG /

Multinational ecommerce businesses with country-specific websites have distinct search engine optimization requirements. A searcher in Australia, say, must end up on the site containing Australian English, currency, and content. A searcher in Germany must land on that website. And so on. The following four requirements will ensure that your ecommerce site targets the correct location in

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Google AMP requirements, AdWords promotion extensions & smart speakers

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Are You Keeping Up with Employee Recordkeeping Requirements? You Might be Surprised

Employment, SEO BLOG, Sponsored /

Did you know that employers who don’t file the required Affordable Care Act (Obamacare) reporting forms with the IRS may be subject to a $3 million maximum penalty? That’s enough to keep you up at night! And that’s just one legal requirement. Employers today face a wide range of employee recordkeeping requirements, as this infographic

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Google Machine Learning Changes Requirements To Rank Higher In Search Results 08/22/2017

search engine optimization google, SEO BLOG /

Rebooting ranking factors based on machine-learning technology should not come as a surprise, but findings from research released in June confirm that marketers can no longer rely solely on general search and content optimization strategies to help content rank higher on Google. As machine learning becomes smarter, it changes the requirements. This particular study focuses

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How Will New Homeland Security Travel Requirements Impact Your Small Business? Be Prepared

SEO BLOG, Small Business Operations, Small Business Travel /

The Secretary of Homeland Security John Kelly this week announced enhanced security screening measures for all commercial flights to the United States. The new aviation security measures, announced at a security conference at the Center for a New American Security, could impact a lot of small businesses and business travelers — especially those traveling outside

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