Requires

Indiegogo Now Requires Monthly Updates from Campaign Entrepreneurs

Crowdfunding platforms have given many individual entrepreneurs and small businesses an alternative resource for capital. But as the industry goes through some growing pains, companies are continually making improvements to ensure the credibility of their funding structure. As part of this effort, Indiegogo just announced it is going to put backers first by requiring campaign […]

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People-based marketing requires good people

People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved. Now, marketers have the ability to directly match first-party customer and prospect data

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