Pandemic and Paradigm Shift: Defining a Market Research Strategy for the COVID-19 Era
Monday 13 April 2020, 7:00 am It is an awkward time for research. As the COVID-19 pandemic continues to force massive shifts in lived experiences and market behavior, market researchers are grappling with uncertainty around research priorities and data capture best practices. For example, market researchers may be asking: “Consumers are limiting their spending to […]
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