Over the years I’ve been doing a lot of testing with email marketing trying to increase my open rate. I believe it doesn’t matter how many subscribers you have on your list because if they’re NOT opening your follow-ups then it’s going to be impossible to convert them. I decided to do some research and …
Email Subject Lines That Subscribers Can’t Resist Read More »
If you build it AND if you help other bloggers build it, then they will come. We have all seen the famous line from Field of Dreams rehashed many times, regarding blogging. Building a blog solo ain’t good enough. Platitudes of content being king and networking queen get bandied about, and I do not disagree. …
Not a long, long time ago and not in a galaxy far, far away but in your actual digital marketing universe… Email marketers feel as if they are at WAR! The competition to grab prospects’ attention is fiercer than ever before, and email marketers need to stand out more than ever and know the key …
Email Deliverability and Data Privacy: How to Resist the Allure of the Dark Side Read More »
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At a conference in San Francisco on Monday, Google CEO Sundar Pichai for the first time discussed the existence of censored search engine for the Chinese market. The news of the project was originally reported by The Intercept in August. Previously leaked details of the project, code-named “Project Dragonfly,” have focused on the how the …
Opinion: Google can’t resist China’s 800 million internet users Read More »
