Resolutions

Seven New Year’s resolutions for Big Tech in 2019

Every January, Facebook’s CEO, Mark Zuckerberg, likes to go public with a resolution for the year ahead. His 2018 one to “fix Facebook” has clearly been an epic fail, given the stream of privacy scandals that have dogged the social-media behemoth over the past 12 months. Other high-profile tech companies, including Twitter and Google, have …

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New Year’s Resolutions for Social Advertisers

JHertle / Pixabay Okay, social advertisers—have you laid out your goals for 2019? To help you with strategic planning, we put together a New Year’s resolutions list especially for you. I will fine-tune my attribution to better understand my biddable performance. Most advertisers still rely on last-click attribution when evaluating their biddable channel performance. This …

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Forgetting Resolutions and More Practical Content Marketing Advice

It’s the season when lots of well-meaning people set resolutions for the new year. Eat healthier, work out more, spend more time with family, lessen the screen time, connect with friends, be more mindful… But we know most of those declarations fail before it’s time to eat lots of chocolate (or bacon) on Valentine’s Day …

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