Resonate

Brands from pharma to tech are betting big on documentaries to resonate with consumers – Econsultancy

For years, brands have produced documentary content in an effort to engage their target audiences but a number of trends, including the growing popularity of documentaries, consumers who skip ads with abandon and a shortage of funding for documentary film-making, is changing the ways they employ them. Historically, branded documentaries have been short films distributed …

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The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots

Posted by alexis-sanders SEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In …

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9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50

September 28, 2017 This post is shared with you from Stephen Kenwright, Strategy Director at Branded3, a company named Best SEO Agency at the European Search Awards in 2016. See Stephen live at Hero Conf London, 23-25 October.   It seems odd that millennials get all of the marketing column inches when the over 50s …

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