Search engine optimization (or SEO) is a valuable asset in loyalty marketing, even if the two seem far from each other. Why? Because it helps you explore your customers’ interests, so your incentives will be even more spot-on. In this article, I will show you how to strengthen your relationship with customers using SEO and […]
Loyalty Marketing: How to Resonate With Customers Using SEO Read More »
For years, brands have produced documentary content in an effort to engage their target audiences but a number of trends, including the growing popularity of documentaries, consumers who skip ads with abandon and a shortage of funding for documentary film-making, is changing the ways they employ them. Historically, branded documentaries have been short films distributed
Posted by alexis-sanders SEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In
The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots Read More »
September 28, 2017 This post is shared with you from Stephen Kenwright, Strategy Director at Branded3, a company named Best SEO Agency at the European Search Awards in 2016. See Stephen live at Hero Conf London, 23-25 October. It seems odd that millennials get all of the marketing column inches when the over 50s
9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50 Read More »
