Social media strategy and planning essentials series This is part 7 of my Smart Insights 12 part social media series. In the last part we looked at aligning social media with other marketing channels; in this blog, I discuss what resources you need to manage your social media marketing and how you scale a social […]
The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. This effort will include a white paper that pinpoints the most promising ad-related aspects of
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech Read More »
I’m VERY excited to announce the release of the all-new YouTube Marketing Hub. What is it? The YouTube Marketing Hub is a library of 30+ resources that cover everything you need to know about YouTube Marketing… including video editing, YouTube SEO, monetization, and more. In other words: It’s a one-stop-shop for anyone looking to start
Introducing: The YouTube Marketing Hub, A Free Resource Library Read More »
Blogging is one of the most powerful and effective ways to build a business, brand or content platform on the internet today. With more than a billion active websites on the internet today, it’s no longer about simply creating content, it’s now all about engagement and building a trusted following from an audience. This can
Three Resource Guides to Get Started with a Blog in 2018 Read More »
OBX Media developed a new online presence for Obx.com, the online resource for all things Outer Banks. Users can search for a rental home, research shops and restaurants, and plan their vacation. We explained our current website issues, how we wanted to modernize and beautify the website all the while making sure that we could
Free-Photos / Pixabay As a content marketing agency, your success ultimately depends on your resources. You attract, serve, and retain clients by creating compelling content that differentiates you among competing agencies and distinguishes your clients within their markets. Your ability to create such content emanates from the creativity of your resources. The more creative your
Resource Planning for Content Marketing Agency Success Read More »
The importance of resource pages cannot be underestimated. They provide value and, if done right, will rank high within the SERP’s. Because Google is looking for content of value when ranking websites, it’s no wonder resource pages are very popular for bloggers. Many people think resource pages are simple to create, thinking you need to
It’s August. The perfect time for a summer holiday break. But wait, there’s no time. We’ve got programs to deliver, content to craft, nurture tracks to build, new martech to scope and implement, and endless stuff to get done to execute against second-half 2017 pipeline and revenue targets. What happened to the summer slowdown? It
Marketers’ most precious resource & ways to maximize it Read More »
Most of you are too busy monitoring Google’s latest algorithm updates, examining web analytics, and building links and content to stay up to date on the design world. Usually, creative people who excel at design aren’t very good at the left-brain thinking required to succeed in the highly-technical search engine optimization industry. Likewise, very few
An Internet Marketer’s Website Design Cheat Sheet Resource List Read More »
Let’s not fool ourselves here … WordPress is a complicated thing. And no matter what most tutorials on the web try to say, getting a good grasp on it does take some time indeed. Besides, if it hadn’t been complicated, I wouldn’t have been asked to write a whole book on how to work with
Here’s a Handy Resource for Anyone Scared of WordPress Read More »
