According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not well at all” at localizing branded content for different markets. At the same time, a wide margin of the marketers — 75 percent — are spending 10 percent or less […]
Tuesday Certifications A to Z: 9-11 a.m., UH Bauer College SBDC, 2302 Fannin, Suite 200. Cost: $19. Information: www.sbdc.uh.edu. Getting Started with Internet Marketing and Search Engine Optimization: 9:30 a.m.-12:30 a.m., UH Bauer College SBDC, 2302 Fannin, Suite 200. Cost: $29. Information: www.sbdc.uh.edu. Wednesday Introduction to the Defense Logistics Agency‘s Internet Big Board System: 9
Being a marketer has many challenges, but one of the hardest is reporting and proving your success to higher-ups. You’re often met with questions like, “Well, how is Competitor X doing?” or “How do these numbers compare with industry standards?” While it’s sadly illegal to hack into your competitors’ marketing reports, there are several tools
6 Free Resources for Industry-Specific Marketing Benchmarks Read More »
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You’d love to learn how to write a bestselling book, right? Problem is, it’s scary. You’re not even sure what goes into writing a book, let alone a bestselling one. The good news? Below you’ll find 31 fantastic resources to help you write a bestselling book. (If you’re feeling a little overwhelmed by how many
31 Insanely Useful Resources for Writing a Bestselling Book in 2017 • Smart Blogger Read More »
If you’re new to the blogging world and looking for a way to better your skills, engagement and visibility, check out these free tools! There are of free resources for almost everything, from photos to blogging platforms. There are plenty of credible websites that are dedicated to providing tips and tricks for fellow bloggers. This
Your brand is the core of your marketing strategy and your business. It may be challenging to deliver your branding message with limited resources, but that doesn’t mean it’s impossible, thanks to the limitless tools available on the internet. Wisely focusing your marketing efforts and resources on some of the most crucial elements of your
Applying for any analytics role is daunting. Chances are, unless you have directly worked in the industry before (and not just tinkered around with the platform in your non-analytics specific role), you have a lot to learn. All you really need, however, is the drive and resources to master these skills — that’s what my
Resources to Nail an Analytics Interview & Jumpstart Your Career in the Industry Read More »
