Responding

Symantec Wins at Content by Responding to Its Audience

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. We’re sharing insights from all CMY finalists in this blog before the winner is announced at Content Marketing World this September. Know your audience. That mantra is repeated in nearly every content and marketing discipline. What’s easy to overlook, though, is that the …

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Study: Responding to reviews can improve paid-search conversion rates

Digital marketing agency Location3 has released a new study that argues more review stars translates into higher paid-search conversion rates. While this finding makes intuitive sense, the study documented it with 16 months of SEM campaign data. The data come from campaigns for national brands with local stores. In this context, “conversions” means post-click consumer …

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15 Key Steps for Companies Responding to Sexual Harassment or Discrimination Allegations

Reports of sexual harassment and discrimination in the workplace appear to be at an all-time high. The media reports daily on allegations across every industry—entertainment, technology, media, law, venture capital, finance, government, and more. The actions taken after an employee alleges harassment or discrimination can be key in limiting the employer’s potential liability and resulting …

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