Response

How retailers can optimize Facebook ads for direct response vs. brand building

Facebook advertising is increasingly playing multiple roles in the retail marketing funnel – not unlike advertising on Google, Amazon and other major platforms. For instance, some marketers opt for a direct response, or mid-funnel, approach with Facebook ads by encouraging users to take specific actions online, in-store, or in mobile apps. Other marketers operate earlier […]

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Roger Montti

Google Update Response Falls Short of Expectations

Google’s SearchLiaison confirmed that some updates happened. But he downplayed their importance. The attempt to trivialize the update was in contrast to the widely felt impact and passionate response to it by publishers.  Many asserted that this update was significant and worthy of more guidance. Google Confirms November 2019 Update… Sort of The confirmation was

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Mark Zuckerberg’s Answer To An Anti-Vaxxer Question Highlights Facebook’s Problematic Response To Misinformation

Facebook CEO Mark Zuckerberg testifies before the House Financial Services Committee in a hearing … [+] focused on Facebook’s digital currency project, called Libra. Getty Images Facebook CEO Mark Zuckerberg returned to Capitol Hill on Wednesday for the first time since April 2018, answering a litany of questions about Facebook’s digital currency project and how

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Building housewares brands with brand response TV

Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different time formats of commercial air time to be purchased. This paved the way for the live shopping channels as we know them today, showcasing many housewares products. It

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Poor incident response costs business time and money

Inefficient incident response to email attacks is costing businesses billions in losses every year. For many organizations, finding, identifying and removing email threats is a slow and manual process that takes too long and uses too many resources. Research from Barracuda Networks finds that that, on average, a business takes three and a half hours

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Facebook changes how it handles user location data settings in response to Android, iOS updates

Facebook location settings on Android 10. With the release of Android 10 and iOS 13, Facebook is updating how its user location settings work. Both Android and iOS are rolling out new features to give users more control over how they manage their locations settings at the device level and within the individual apps being

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