In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. Brand tends to focus on long-term impact intent, and DR focuses on short-term. Brand is top of funnel, and DR is bottom of funnel. The two categories are different sides of the same coin, with the same end […]
How to bridge the gap between brand and direct response marketing Read More »
A few years ago, I attempted to get my then 9-year-old son into Scouting. After all, he had shown great interest in the outdoors, camping and other areas Scouts routinely participate. But, after a few meetings, I found out the Scouts were about so much more–and all of it very good. You see, I didn’t
Boy Scouts Missed the Boat With Response to President Trump’s Jamboree Speech Read More »
Aiming to give users more information when a crisis occurs, Google’s new SOS Alerts are the latest addition to its family of crisis response search features. The SOS Alerts will appear at the top of search results related to an incident or searches for the location where the crisis has happened. According to Google, alerts
Google adds new SOS Alerts to search and Maps as part of its crisis response features Read More »
Lexington-Fayette, KY — (SBWIRE) — 07/19/2017 — Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s „natural” or un-paid („organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search
Looking to increase your sales? Well then, it follows that increased engagement be a priority of yours, too. And the best way to increase engagement is to straightforwardly ask for it, direct response style. If you’re like most digital marketers, you spend a lot of time and effort and money on the upfront interaction and
Direct Response Strategies | Strategies to Increase Engagement & Sales Read More »
Posted by ronell-smith Are you ready to create emails that get replies? Well, it’s time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not
6 Tips to Make Your Brand an Email Response Rockstar Read More »
