Along with millions of other people all over the world, we were shocked by the events that took place in the US at the end of May 2020. It’s hard to accept that as a society, we still allow such injustice to happen and that we still have to fight against racism and senseless violence. […]
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COVID-19 and corporate social responsibility in search engine marketing – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Business ethics and social responsibility are moving to the forefront of considerations for customers and employees alike in the age of growing socioeconomic inequality worldwide and global climate change and environmental concerns. Millennials, the largest generation in the US, are driven by “purpose over paycheck.” Fully 86% of them agree that a priority of theirs
Business Ethics and Social Responsibility: A Visual Guide Read More »
By Ryan Ayers In the past, companies could mostly stay neutral on topics like politics, social and environmental issues, and other cultural concerns. Those days are over. Today, consumers expect companies to contribute to the good of society and take a stand against injustice. In an era where brands have to be politically correct and
Your Startup Needs a Social Responsibility Plan to Compete—Here’s Why Read More »
It now seems that many governments around the world are backing off from social responsibility. They no longer try to alleviate all the social problems in their counties. However, with a decade of economic growth, for-profit companies are taking up the slack. They now take more responsibility to solve these perennial issues in addition to
Are Companies Taking Over Social Responsibility from Governments? Read More »
Microsoft President Brad Smith called on the tech industry to “step up and do more to address the challenges” that technology has created, speaking in an interview for the GeekWire Podcast about his new book, Tools and Weapons, written with Carol Ann Browne. (GeekWire Photo / Todd Bishop) Microsoft President Brad Smith has a light-up
Tech sector needs to face up to responsibility and embrace regulation – GeekWire Read More »
> PATCHOGUE, N.Y., Aug. 9, 2019 /PRNewswire/ — To help companies stay on top of their digital marketing efforts, New York social media agency, fishbat, discusses how companies can use online reputation management to showcase corporate social responsibility. (PRNewsfoto/fishbat) In the digital age, company transparency is vital. Businesses must maintain positive reputations, as this helps
Smart companies know the benefits of social responsibility. Smarter companies know that their audience, too, is looking for ways to give back. I invited Sandals Foundation Director of Programs Heidi Clarke to Marketing Smarts to discuss how the foundation both supports the communities where Sandals Resorts International does business and enables vacationers who want to
Corporate Social Responsibility & Building Community Read More »
The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are working. And
