responsive

Learning from Google’s Responsive Ad Units

Google’s responsive search ads allow advertisers to input multiple headlines and descriptions into a single ad unit. Google then tests the various combinations to obtain the best performance. Google has increased its emphasis on responsive ad creative. The first responsive ads were only beta features. Then more “recommendations” appeared in the Opportunities tab. Then those …

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7 Ways to Be More Responsive to Your Customers | Company Profile

It’s no secret that consumers and businesses customers are like are becoming more impatient and more demanding. Customers expect businesses to respond to them quickly, if not immediately, and it’s putting pressure on small businesses. Here’s a closer look at what customers expect from businesses, customer responsiveness trends, and how to be more responsive to …

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Do Responsive Search Ads Improve Performance?

The principal benefit of responsive search ads is efficiency. Advertisers can input many messages, and the platform (Google or Bing) will find the winning combinations. The drawbacks are a loss of control and transparency. The post Do Responsive Search Ads Improve Performance? appeared first on Practical Ecommerce. Source link

How responsive brands can drive revenue through reviews – Econsultancy

The direct link between revenue and reputation is so clear that brands who do not pay attention to reviews risk missing out on improved search performance, better click-through rates and, ultimately, more sales. That is the warning from reputation management specialists Yext, passed on to attendees of a recent Econsultancy webinar on how to maximise …

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