Responsys

Unlock the Benefits of Leveraging Oracle Responsys with Oracle Maxymiser

When considering approaches you can take to elevate your Oracle Responsys campaigns to the next level, integrating with Oracle Maxymiser stands out as an essential value add. Through this integration, you can leverage the complementary features of both platforms to: Serve the landing pages and site experiences that are most likely to drive conversions Gain …

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Please Take a Number! New Oracle Responsys Asynchronous API

You probably have gone to a restaurant and had to wait in line to sit down or took a number (or received an electronic device) to find out when your table is ready. Waiting in line is synchronous processing, while being notified after your request has been processed is asynchronous processing. Same thing applies when …

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Marketing Day: SMX East coming to NYC, Google penalty, Oracle Responsys aggregator & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search …

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Oracle Responsys launches first SMS aggregator marketplace

Oracle is adding an SMS aggregator marketplace — which it says is the first of its kind — to its Responsys B2C marketing platform. Called the SMS Public Aggregator Network, or SPAN, it allows marketers to directly find, order and manage an SMS aggregator service from hundreds, inside Responsys. SMS services by carriers are geographically …

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