Digital marketers like me are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home — still has a major role to play in today’s campaigns. After all, even though digital is growing massively, global online spend isn’t projected to catch up with offline until 2020. Since […]
How to integrate online and offline for the best overall result Read More »
Google is testing a new search result snippet in the mobile search results that shows image thumbnails not just for the main snippet but also for the sitelinks. This change was surfaced by CNBC, which published their experience going to an internal search quality meeting at Google. Based on the screen shot below, Google is
Google tests sub-images in search result snippets for sitelinks Read More »
On Tuesday, Google released an updated version of its Chrome browser, version 69. With this release, Google Chrome’s “omnibox,” the bar you type URLs or search queries into, can show you search result answers as you type. This is similar to how Google search works, but directly in the Chrome browser. Google said this feature
Google Chrome now shows search result answers in the omnibox by default Read More »
Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal
When Microsoft announced strong annual financial results July 19, the growth of the company’s cloud services dominated the conversation. But I noticed something else in the company’s numbers: continued growth for Bing. Although Bing accounts for a small share of Microsoft’s revenues, the search platform grew 17 percent year over year. As TechRadar reported, As more
How Bing is enhancing search and apparently growing as a result Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Here’s your test question for today. How much of their money do teens spend on food? 10 percent? 15? Actually, according to the bi-annual Taking Stock With Teens survey performed by investment bank Piper Jaffray, the answer
Last month I noticed declining subscriptions across my three email newsletters. To offset the reduction, I decided to revise my signup popup box. I’ve used popup discount offers on other retailers’ websites. So I decided to do the same on mine: offer a discount to new email subscribers. I asked my developer to revise the
Newsletter frustrations result in new target audience Read More »
Each year, businesses spend a lot of money marketing their companies with the one goal of increasing their sales. Unfortunately, a lot of this is wasted. These marketing mistakes mean that there is little to show for these expenses and as a result, the company typically cuts their marketing budget. Eventually, their sales pipeline collapses. Small
Could it be that increased uncertainty about changes at Facebook may be opening the door for other social platforms to boost their business offerings? After Snap Inc. reported better than expected Q4 results earlier this week, Twitter has also beaten expectations with their latest numbers. Well, mostly – Twitter’s user growth problems returned, with another
Twitter Posts Solid Profit Result in Q4, User Growth Remains Static Read More »
We’ve talked about search and social snippets before. A rich snippet is what you see below your search listing enriched with rating stars, author information, a thumbnail, etc… scraped from the linked page. For video listings, Google often shows: The video thumbnail (which implies it’s a video) The date the video was published The author
